Full-Time Chief Marketing Officer in Oro Valley, Arizona. REMOTE or HYBRID

Employment with WNPA requires that you submit proof of full vaccination for the COVID-19 virus unless you have requested and been approved for a medical or sincerely held religious exemption.

Job: Full-Time Chief Marketing Officer in Oro Valley, Arizona. HYBRID – preference given to qualified local candidates in the Tucson Metro area. 

Are you a passionate and visionary Marketing leader looking for an exciting next step in your career? Western National Parks Association (WNPA), a nonprofit partner of the National Park Service (NPS), home-based in Oro Valley, Arizona is seeking a Full-Time Chief Marketing Officer who will lead, develop, and deploy marketing and external communications strategies to strengthen the organizational brand(s) and build public awareness of WNPA’s 71 partnering national park sites in 12 western states.

WNPA is seeking an adaptable, team-, solution-oriented, and hands-on leader who will lead and support the marketing team and be responsible for driving organizational objectives and goals, supporting partner parks, and increasing revenue generation. This position will require you to act as a steward and spokesperson among the board, clients, vendors, consultants, partners, and internal/external customers.  If you love implementing new strategies involving media, leading and mentoring a team, and believe in working for an organization with a social purpose, this job opportunity is for you!


  • Oversee the development and execution of strategies to drive the definition, growth, and visibility of the WNPA brand.
  • Serve as the steward of the organization’s brand(s) and maintain WNPA brand guidelines, inclusive of its visual identity, naming architecture, position, pillars, and voice.
  • Develop objectives, goals, measurements, and expected outcomes for communications, marketing, and engagement activities.
  • Support and drive WNPA’s revenue diversification strategy to include a primary focus on retail, e-commerce, membership, and philanthropy.
  • Leverage data to evaluate the efficacy of various initiatives and approaches and use that to drive decisions and revise strategies.
  • Manage media and public relations strategies, including social media.
  • Supervise marketing publications, including website, annual reports, membership, and promotional and philanthropic materials.
  • Oversee, evaluate, and develop a long-term strategy for community outreach and programming services.
  • Maintain knowledge of emerging digital platforms, products, and services.
  • Forecast, draft, implement, and oversee the department’s operating budget.
  • Actively participate in board meetings and preparation, and serve as the liaison to the Board of Directors Marketing Committee.
  • Work collaboratively and as part of the Executive Leadership Team under the direction of the CEO.
  • Mentor, develop, and foster existing marketing, creative, and publication staff as a skillful hands-on leader
  • Develop relationships and work closely with direct reports to manage and lead the departmental teams, working together to foster a positive work culture, empower employees, and promote work/life balance
  • Establish a high-performance and continuous-improvement culture that values innovation and a commitment to quality.
  • Remain current with marketing trends, technologies, channels, platforms, and solutions.
  • Represent WNPA, as necessary or requested, at industry and community meetings and functions.
  • Performs other related duties as assigned .


Occasional travel is required for board meetings, conferences, and visits to partner parks. Remote positions will require frequent travel to the home office based in Tucson, Arizona.


Physical demands for this role are administrative in nature. For a specific list of physical demands, please contact Human Resources at [email protected].


  • Master’s degree in marketing or related field or equivalent demonstrated work experience and accomplishment.
  • Data-driven, results-oriented marketing professional with 10+ years of experience across a suite of marketing skills, including crucial partnership management, creative teams, strategy development, digital strategy, performance marketing, and channels.
  • Non-profit or other relevant experience.
  • Knowledge of a variety of computer programs including but not limited to databases, video conferencing software, Adobe Suite, project management, email service providers, and Microsoft Office suite (Word, Excel, PowerPoint, Outlook, Teams, and SharePoint).
  • Proven experience in complex branding and marketing leadership.
  • Extensive knowledge and experience in the development and execution of e-commerce strategy
  • Strong leadership and management skills, particularly in gaining consensus with different experience levels and personality types while inspiring staff via mentoring, development, and empowerment.
  • Deep knowledge of current marketing technology tools and processes, including but limited to A-B testing, web development, SEO, and marketing automation.
  • Ability to plan, articulate, garner support for, and implement an annual strategic marketing plan, including metrics for success.
  • Embrace, support, and demonstrate a commitment to diversity, equity, and inclusion, ideally including a track record of building inclusive teams and understanding the role of equity in team-building processes.
  • Outstanding oral and written communication, and interpersonal skills in performing all aspects of the job.
  • Practices emotional intelligence to work with a wide range of people with differing and sometimes conflicting opinions; and is comfortable with healthy conflict.
  • Collaboratively manage, work, and network across functions, departments, board members, and the National Park Service.
  • Capacity to represent WNPA clearly and professionally through excellent written and oral communication and interpersonal skills.
  • Embrace, support, and demonstrate a commitment to diversity, equity, and inclusion, ideally including a track record of building inclusive teams and understanding the role of equity in team-building processes.
  • Outstanding oral and written communication, and interpersonal skills in performing all aspects of the job.


We are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:

  • Choice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.
  • Company Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.
  • Eleven paid holidays, additional paid floating holiday, accrued paid vacation, and sick time.
  • Employee Appreciation: 15% Discount on employee purchases in-store.
  • Employee Referral Bonuses

 (This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)

Western National Parks Association is an equal-opportunity employer that is committed to diversity, equity and inclusion in the workplace.  We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state, or local laws.  WNPA makes hiring decisions based solely on qualifications, merit, and business needs at the time.